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| Creating A Niche |
Starbucks did it. So did Sam's Club. For that matter, McDonald's did, too. They carved themselves a successful business niche. More
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| What is the #1 method of GREAT Customer Service? |
Everyone seems to have a "Top Ten List" these days. David Letterman is famous for his and I find myself trying to guess what his number one item is going to be. More
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| 10 Reasons Why Teleseminars Must Be In Your Marketing Plan |
Did you put off hosting teleseminars and building your business dramatically last year? Make a resolution to start this year and begin increasing your company’s cash flow.More
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| Is Your Staff "Contaminated?" 3 Ways To Stop It From Spreading! |
 I was just at my local Post Office on the Monday morning following Mother’s Day. For once, there was no one in line and I walked right up to the first position in the cue line. More
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| 100 Sexiest Real Estate Professionals in America |
Do You Make The Cut?
- Looking For Any and All Real Estate Professionals That Personify The Word SEXY
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- Ardynn Media is looking for the Sexiest Real Estate Professionals in America. If you know someone that is a broker, agent or in a related position and feel they have their fair share of SIZZLE, then let us know! As long as they are somehow tied to the real estate industry, then they qualify.
I was talking with some colleagues a few weeks back and we were concerned about how much negativity we are hearing in the news regarding the real estate sector and the economy in general. We decided that someone needed to find a way to bring a little levity to the current atmosphere. That is when I decided to start a search for the 100 Sexiest Real Estate Professionals in America.
Here are the guidelines:
1. Must be at least 18 years of age or older
2. Work in ANY capacity with-in the Real Estate Industry (Affiliates and Partners are allowed)
3. Nominations must be received by Midnight on Dec. 31, 2008 (Polls open until February 1, 2009 with results being announced on Valentines Day)
4. Self nominations are acceptable
5. Nominees full contact information must be emailed to info@ardynnmedia.com. More
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| Is Your Website Consumer Centric? |
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With more and more people viewing the web on a daily basis, every company must be aware of what it takes to engage the consumer and how to apply that information to their internet presence.
1. Make sure that your branding comes across extremely well through out your site
2. The website should be visually engaging
3. Only use high quality images
4. Consistency is very important
5. Create a user experience
6. Make sure that it is easy to use and navigate
7. Keep it Simple. Simplicity is the key. Take a look at Google's home page
8. Have a Suggestion section instead of asking for feedback. This not only helps the site evolve into a consumer-centric website but gives you a great reason to contact potential customers
9. Every section of your site should be clickable
10. Do a competitive overview on a monthly or quarterly basis to ensure that you are keeping up with and exceeding the Jones'
11. Make adjustments on a regular basis so that nothing seems stale and will keep consumers coming back. It is recommended that these are done on a quarterly basis
12. Repeat visitors are better than the amount of time a user is on your site
13. Make sure it functions on mobile devices
14. Should be a customized website to be truly consumer-centric
15. Consumer Centric websites talk about the consumer and not me, we or I
16. You only have 4 seconds to engage the consumer / visitor
17. Get rid of your ego, it's all about the consumer
18. Make it content heavy
19. Let consumers control the experience
20. Be redundant with call to actions
21. Install response mechanisms on the back end
22. Provide collaborative tools
23. Add Groups, Forums and Blogs
24. Use permission based marketing and know when to ask for contact information. The front page is not always the best.
25. Provide sharing capabilities
These guidelines are crucial to implementing an effective website for your brand and/or company. More
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| Earning Green By Going GREEN: Advertising at it's best |
In a time where going green is not only the "IN" thing to do, it also makes sense when you look at the current economic climate. I thought I would share a few examples of ways to make your marketing and advertising a little greener. But first I want to explain what going green means. Each person on this planet leaves a carbon footprint, that is to say that depending on how we live our lives, we can see the damage that we are doing to mother earth.
When looking at the various marketing and advertising mediums that your company currently uses, pay particular attention to the printed collateral and in-person seminars you produce to garner leads and/or sales. By reducing these components we not only eliminate landfill deposits, but also minimize the amount of chemicals that are released into the environment.
Some great alternatives are:
Electronic Billboards
Online Advertising and Sponsorships
Online Seminars / Meetings (commonly called Webinars)
There are many more ways to increase your revenue stream while decreasing your company's carbon footprint. If you would like to learn more contact Ardynn Media to learn how your firm can increase the green by going green!More
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Ardynn PR
Looking to Post Your Next Press Release?
ArdynnPR is a completely FREE press release distribution center. If you have some interesting news, send it to us in a traditional format (with 1 optional image or video) to info@ardynnmedia.com for immediate release.Inquiries may be directed to:Michael D Harris Jrmharris@ardynnmedia.com717.592.0106
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